With the emergence of mobile applications associated to a particular business, the business owners have an opportunity to establish an instant and direct connection with their customer base. Business owners can introduce online coupons, discounts and offers, which are readily displayed in the App. This helps in boosting customer sales, as well as developing a sense of brand loyalty. Mobile apps currently present the most efficient, direct, and customizable way to deliver information about a product and encourage clients to remain loyal to a particular brand. Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources.

Mobile apps offer the unique opportunity for brand reinforcement through a new channel. Through mobile apps, customers are encouraged to download the free branded version, where they can customize preferences to fit their specific needs. Recent analysis suggests that mobile app users spend more time on a company's mobile app, then they spend on the company's mobile website. Mobile phones and other related devices are amongst the most heavily used devices in our daily lives. This poses a great opportunity for marketers to use these devices as an instrument to expand their brand image. A mobile app development contract is one such agreement. It is executed between a mobile developer and a company which purchases all such rights connected with the app while also specifying the duties relating to it.