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Sponsorship Agreement (Drafting)

Sponsorship is a type of marketing which allows companies to pay to participate in events or access reach customers in various ways. This can be done through events, database marketing, naming rights ,contests and can be charitable or for-profit and allow companies to gain exposure to suitable audiences they wish to target.  Sponsorship agreement enables companies the chance to get involved in activities and different levels of participation to raise brand awareness, connect to their target market and create product loyalty.To ensure the needs of both parties are met, a sponsorship agreement is drawn up as a contract outlining the details to which each party agrees.

Sponsorship agreement enables companies the chance to get involved in activities and different levels of participation to raise brand awareness, connect to their target market and create product loyalty.

Sponsorship agreements include two parties:

1.The sponsor that provides funding/products or services

2.The rights holder that is providing the sponsorship benefit

To ensure the needs of both parties are met, a sponsorship agreement is drawn up as a contract outlining the details to which each party agrees.

 

Features of Sponsorship Agreement:

Although it might be tempting to have a boilerplate agreement, it is always best to customize the details for each sponsor involved to include the specifics to avoid any scope of misunderstanding

 

Date:The date the parties enter into the agreement

 

Names and Addresses:The names and addresses of the sponsor and rights holder/property

 

Commencement and termination:The start and end date the agreement

 

Renewal or Refusal:Terms regarding the right of renewal/right of first refusal

 

Fee:The fee to be paid by the sponsor and what rights that fee will include

 

Usage:Logo usage rights of the sponsor’s branding, company name, etc. and how it must appear to adhere to trademark rules

 

Product and Services by the sponsor:The products or services the sponsor will provide and the quantity the sponsor is providing

 

Delivery/Approvals:Key dates for delivery, approvals and any other details that are time sensitive

Documents Required


Passport Photo

Passport photo of all parties.


PAN Card

PAN card of all parties.


Aadhar Card

Aadhar card of all parties.


Utility Bill

Utility bill of Electricity or Telephone.


Address Proof

Valid Address Proof of all the parties.


Licence

Valid Driving Licence of all the parties.


Terms and Conditions

Terms and Conditions between the parties.


Other Documents

Other documents will be intimated through e-mail.

FAQ

A sponsorship agreement is an agreement between parties or people who decide to sponsor for a particular individual or a particular event or a particular company. It enforces sponsorship obligations between the parties involved in the agreement.

Sponsorship is a form of affinity marketing which provides certain rights and benefits to the buyer or sponsor. It is usually in conjunction with a property, venue, personality, or event.

An event sponsor is a company that supports an event by providing funds, in exchange for something valuable. Mostly "something valuable" is in the form of increased brand exposure, access to new data, interactive opportunities at the event, or discounted event tickets.

• Social Media • Game Lounge • Video Interviews • Sponsor a Party • Sponsor Live Streaming • Creative Matching Opportunities

Sponsorship is when a company commits money or resources to a nonprofit event or program in exchange for specific promotional benefits. At its core, sponsorship is an exchange of money for services.

• Event sponsorship • Financial Event Sponsorship • In-Kind Sponsorship • Media Event Sponsorship • Promotional Partners